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What Small Businesses Gain from Going Online
Every business, whether large or small, local or international, can greatly benefit from these key things that can occur when you put up a web site. Shave time off your workday.
Having the above info readily available for the public not only saves time for you because it acts like a virtual office/store running on auto-pilot, and therefore ought not to have to take extra time to make up mailings and take unnecessary phone calls if most communications can be done online. Let Their Fingers Do the Walking, then Surfing.
Web sites can rncrease the response rate of your existing advertising efforts. A study was recently done by Verizon and Qwest, which showed that response to Yellow Page ads increases by 30-40% when a web site address is included as part of the ad. Having that yourcompany.com next right on the ad allows the public to instantly go and check out your web site whenever they want to, no matter if your store is closed or not. The prospective customer is now in control and can learn all there is to know about your company's product or service. Then guess who they call when they're ready to buy? You! Having a web site not only lets your company be accessible 24 hours a day, 7 days a week, but also can provide the public with ways to get in touch and is an instant way for you to handle their requests. Setting up your web site to utilize tools like auto-reply e-mails, ensures that your web site can get back to the customer immediately, when you cannot be available. This is a proven tool in morphing your visitors/prospects into actual customers! What's the Bottom Line? Increasing Your Bottom Line.
Seriously. A Website can up your sales in many ways. Not only can it shoot information to prospects instantly when they want it, you can get exposure through Internet search engines, directories and web yellow pages which are viewed by millions of potential customers who otherwise may not even have known about your company. Since you can also e-mail, it's free to save time and increase flow of your communication. Watch your customer satisfaction go up!
Keeping customers is certainly cheaper than trying to gain new ones. Your web site provides a sneak peek into your store or business, 24/7 and should be offering tools for the visitors to your sites like answering common questions, listing your company policies, displaying product info, and more. It doesn't hurt to have an online form in which the visitors can place orders, ask a question, and provide feedback. Stop sending the same letters and forms out in the mail! Let your web site do this for you. Your customers can fill out online response forms and as soon as they click 'submit', viola! They can be sent an instant e=mail reply letting them know that you received the message and it's being delivered to the proper department or person. Not only can you use this formula for customer contact, but think of the time you'd save when using online forms for orders, requests for bids/quotes, insurance claims, surveys, employment/volunteer applications, and more. B. Woods Design has been able to provide several small businesses with these tools, in addition to their well-designed site, making many of my clients businesses more profitable and allowing their sites to be multi dimensional. American consumers in this day and age, are more demanding and definitely more discerning, because they have many more options available when it comes to buying. They can just go buy from the other guy, 'cause they have a web site! Nowadays, who in business can afford to be without one? Bobbi Jo Woods is a full time web designer & computer guru. For more articles like this and to see her work, you can visit www.bwoodsdesign.com. Bobbi Jo Woods, CEO/Fanatic
B. Woods Design - Steering Professional Managed Websites for Business © Bobbi Jo Woods - B. Woods Design |
As originally written by B. Woods Design (myself) for Caffeine Marketing
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